Most startups fail because the founders are too busy trying to build a business instead of simply following flow. Following flow means creating cash flow as you’re building trust with your market. It isn’t about your record. It’s about your track record.
For example, the Beatles took six years playing, earning and learning before they even recorded an album of their own original music.
Here’s the three steps the Beatles took to achieve their overnight success:
STEP 1 – PLAY COVERS!
From 1957 to 1960 The Beatles played covers of other bands. In fact, Buddy Holly and the Crickets were such a hit with them, that’s where their name came from.
As John Lennon said “I was looking for a name like The Crickets that meant two things, and from crickets I got to beetles. And I changed the BEA, because ‘beetles’ didn’t mean two things on its own. When you said it, people thought of crawly things; and when you read it, it was beat music”
When you try and start your business by building original products with no track record, it’s a long climb up the mountain. When you already partner with products or brands that people trust and know, you don’t need to climb. You can parachute in.
Who can you partner with in your industry? All the top brands already have partnership programs you could easily join, allowing you to learn and earn in flow from day one.
STEP 2 – THE OPENING ACT!
From 1961 to 1963, the Beatles were invited by the Cavern Club, a Jazz club in Liverpool, to play in between the more popular Jazz acts. Now they had a captive audience! They could now start playing their own music as they had earned the right to under their own brand.
At the Cavern Club, the Beatles were earning while they were learning and experimenting. That’s where they met Brian Epstein, who became their manager.
When you’re ready to offer your own original products, who are you partnering with to ensure you have a captive audience? Only in this flow can you build your reputation while you are earning, and it is in this flow where you find all your opportunities and synchronicities.
STEP 3 – THE MAIN STAGE!
In 1963, the Beatles finally recorded their own album with Brian Epstein, at Abbey Road. It took a number of releases and a national tour before they got their first No.1 with “Please Please Me”. It was another year before they traveled to the US in 1964, which kicked off Beatlemania. That then led to a string of number one albums from 1964 to 1970.
Six years without their own product, earning while they were learning. Followed by six years of an overnight success.
That’s “The Beatles Strategy” – To have the attention of others, we need to start by earning the right to their time. Once we earn their trust, we earn the right to redirect their attention to our own original work.
In your business, are you digging in a desert, or are you following flow?
You need to dig to create your own river of flow. If you dig off an existing river of flow, over time it’s easy to create your own flow. But if you dig in a desert, you don’t dig a river. You simply end up digging a hole.
Give to get. Step by step.
“In the end, the love you take is equal to the love you make.”
~ Paul McCartney