What is SMAC?

Ankush Mehrotra asked 4 years ago

In the emerging trends of IT, what is SMAC

1 Answers
Ankush Mehrotra answered 4 years ago

Every fifteen years or so, the IT industry has witnessed new innovations in computing which have changed the way IT services are delivered to the business and end users. After the mainframe era, mini-computing era, personal computer and client-server era, and the Internet era (or more correctly, the “Web” era), we’re now in what many call the fifth wave of corporate IT. This fifth wave is characterized by a new master IT architecture comprised of social, mobile, analytics and cloud technologies collectively known as SMAC.

IT Era









Mainframe 1950-1965 ~100,000 Thousands Millions
Mini-Computing 1965-1980 ~10M Thousands Tens of millions
PC & Client/Server 1980-1995 ~100M Tens of thousands Hundreds of millions
Internet (Web) 1995-2010 ~1B Hundreds of thousands Billions
SMAC 2010-2025? Tens of billions Millions Billions

Source: Various sources including Cognizant, IDC, Unisys

A New Work Style Combining Social, Mobile, Analytics and Cloud – Today’s customers and employees, particularly digital natives, are expecting a new style of commerce, content and collaboration that’s social-, mobile-, analytics-, and cloud-enabled. They’re looking for the same anytime, anywhere, and any-device convenience that they’re familiar with in their personal lives through applications from companies such as Amazon and Facebook. In terms of device usage, the “mobile elite” in the workforce currently utilize three or more personal devices for work and this number will only increase as wearable devices such glasses and watches add to end user options.

In the SMAC era, the next generation of business applications needs to embrace this same approach to enhance the end user experience, and maximize convenience and productivity, as SMAC-enabled architectures become the preferred application paradigm and means of interaction.

As part of this new architecture, IT departments will need a capability equivalent to a “user experience engine” to provide the SMAC technology integration, management and personalization layer providing a contextually-relevant experience to end users and supporting their new work style. It’s not just about mobile device management, mobile application management, and social platforms all in silos, but about integrating these capabilities into a seamless user experience.

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