Course description

Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including:

• Search engines
• Websites
• Social media
• Email
• Mobile apps
• Text messaging
• Web-based advertising

Digital marketing uses the same principles as traditional offline marketing but in a digital space. It relies on consumer data to find a business’s target audience and deliver the most relevant messaging possible. This is effective, but digital marketing is so popular that the biggest challenge today is learning how to stand out from the crowd.

What will i learn?

• Digital Ecosystem of Business
• Basics of Marketing
• Difference between Advertising & Marketing
• Digital Marketing in Real World
• How brands are using Digital Marketing
• How you can setup your own agency