Designing and delivering a business presentation : A pictorial presentation

Designing and Delivering Business Presentations


    Plan a business presentation that accomplishes the speaker’s goals and meets the audience’s needs.

Preparing an Effective Presentation

•       Select a topic of interest to you and your audience.

•       Determine the purpose of your message (what you want audience to gain).

•       Identify major points and locate supporting information.

•       Develop a strong opening and closing.

•       Arrange for a proper introduction.

Identifying Your Purpose

•               Say to yourself, “At the ____ of my presentation, the audience will . . .”

•               Think about how you want the ________ to summarize your presentation to a __________

•               Tell them why they should ____ about the topic

Knowing Your Audience

q   Who is the audience and who requested presentation?

q   Why is topic important to audience?

q   How will the environment affect presentation?

–            How many audience members?

–            Where do I fit into program?

–            How long is time slot?

–            What is the room arrangement?


    Organize and develop the three parts of an effective presentation.

Organizing Your Presentation

“Tell the audience what you are going to tell them . . .”

“ . . . then tell them . . .”

“ . . . and then tell them what you have told them.”

Organizing the Presentation Body

Writing the Introduction

•       Captures audience’s attention

•       Establishes rapport with audience

•       Presents the purpose and previews major points

Crafting an Effective Body

•       Provide ________ in an easy-to-understand form

•       Provide relevant _________

•       Use _______ from prominent people

•       Use ______ and _______ appropriately and CAREFULLY

•       Use interesting ___________

•       Use presentation ________

Attention-Getting Techniques for The Introduction

•       A shocking statement or startling statistic

•       A quotation by an expert or well-known person

•       A rhetorical or open-ended question that generates discussion from the audience

•       An appropriate joke or humor

•       A demonstration or dramatic presentation aid

•       A related story or anecdote

•       A personal reference, compliment to the audience, or a reference to the occasion of the presentation

Crafting an Effective Closing

•       Make conclusion creative and memorable

•       Tie closing to introduction for unity

•       Use transition words to clearly show movement to closing

•       Practice close to deliver smoothly

•       Smile and accept audience’s applause

Which of the following is the most effective closing for a presentation?

•       Hire Peterson & Melton Architects to design and oversee your jail because you need our experience.

•       Hire Peterson & Melton to design and oversee construction for the Nixon County jail because we have designed 20 others jails in the rural South with similar design issues. Our experience can work for you.

•       Let Peterson & Melton design your jail and           we will do the best job we can.

•       Thank you for your time.

Presentation visuals

    Select, design, and use presentation visuals effectively.

The Advantages of Presentation Visuals

•            Clarifies and emphasizes important points

•            Increases retention from 14 to 38 percent

•            Reduces time required to present concepts

•            Results in a speaker’s achieving goals 34 percent more often than without visuals

•            Increases group consensus by                     21 percent when presentation                 visuals are used in a meeting

Types of Presentation Visuals


Uses high-tech equipment to project images and sound from a computer, the Internet, or sound systems

Still projection options

Projects still (unanimated) image

Board and flipchart

Enhances group discussion and helps create an informal environment

Hard copy

Provides detailed information to augment visual aids in a specific section of the presentation

Ineffective Slide Content:
What Does Not Work

Effective Slide Content:
Why It Works

Engaging Conceptual Slide Design:
What Does Not Work

Engaging Conceptual Slide Design: Why It Works

Copyright Compliance

•            Commit to learning copyright law and staying aware of changes

•            Assume any pre-existing work is copyrighted and requires permission from owner to use or copy

•            Note precautions related to fair use

•            Acquire library of multimedia content by purchasing royalty-free multimedia content from reputable companies

Using Effective Space Design and Typography

•       Limit amount of text on slide

•       Use graphic devices to direct attention and separate items

•       Use appropriate page orientation

•       Use left alignment of text

•       Capitalize first letter of bullets, eliminate periods, avoid abbreviations

Presentation skills

    Deliver speeches with increasing confidence.

Achieving Good Vocal Quality

•       Breathe properly and relax

•       Listen to yourself

•       Develop flexibility

•       Pay attention to articulation

Types of Delivery Methods

•       Memorized—written first and delivered verbatim

•       Manuscript or scripted—written and read to the audience

•       Impromptu—not written at all because speaker does not have prior notice

•       Extemporaneous—planned, prepared, rehearsed but not written in detail

Cross cultural business presentations

    Discuss strategies for presenting in alternate delivery situations such as culturally diverse audiences, team, and distance presentations.

Speaking to Culturally Diverse Audiences

•       Use simple English and short sentences

•       Avoid words that trigger emotion

•       Enunciate carefully and speak more slowly

•       Use humor and jokes cautiously

•       Seek feedback to ensure understanding

•       Consider the culture’s preferences for:

─Direct or indirect presentation style

─Nonverbal communication, greetings, farewells

─Desired degree of formality and gift giving

Delivering as a Team

•       Select a winning team

•       Agree on purpose and schedule

•       Plan seamless transitions and build natural bridge between sections

•       Deliver and field            questions as a team

Adapting a Presentation
for Distance Delivery

•       Be certain presentation is appropriate for distance delivery

•       Establish rapport with participants prior to presentation

•       Gain proficiency in delivering through distance technology

•       Develop appropriate high-quality graphics

Using Videoconferencing Appropriately

•       Plan attire carefully, avoiding patterns and bright colors

•       Speak in crisp tone, conversational tone

•       Pay close attention to body language

•       Avoid culturally insensitive gestures

•       Practice with a colleague sharpen delivery

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